From the noggin of Activison's Robert Kotick it looks very likely that Blizzard's highly anticipated revival of the classic and cult RTS franchise will be jumping on the advertising bandwagon, with hopes it will be a landmark success for future endeavours of the business model.
Blizzard is soon to be merged with Activision becoming Activision Blizzard.
Kotick conceded that in-game adverts weren't strong but also ended with optimisim when he said "with in-game advertising and sponsorship, which have really not been something that has moved the dial for anybody in the videogame industry, but that we think presents tremendous opportunity for the future."
"Blizzard has been thinking about how StarCraft, because it is a short-session experience, can actually be the model for in-game advertising and sponsorship and tournament play and ladder play for the future."
StarCraft II has first got to live up to the expectations of fans first with many who probably still play the original with a great fondness. Much like the possible hints of a Call of Duty MMO from Kotick, only time will tell if this in-game advertising idea pans out.
Clickto visit the official StarCraft II website.