Steve Ballmer, the big cheese at Microsoft, has rebuked claims that they've been running out of ideas to boost console sales and just opted for price cuts.
He says that all the consoles are higher in price at the start and naturally they "always come down through the long cycle." XBL is going "gangbusters" too apparently.
When asked byin an interview if they had run out of ideas Ballmer replied:
"No, that's the craziest thing I've ever heard anybody say. All consoles start at higher prices. They always come down through the long cycle."
"A Price is not something you discuss externally. Nobody ever does. So, whether we were planning on cutting price the next day or in six months or a year, we're not going to discuss price changes," he continued.
"If you ask me, Xbox Live is going gangbusters. The console is selling well."
Now if the CEO of Microsoft couldn't summon optimism for his own product then what hope would the business realm stand of getting you money at all? Fortunately Ballmer exudes confidence in the Xbox 360.
"I certainly would say the work that we've done around Xbox is an unqualified success," he boasts before adding that it's "selling very well. The Xbox is an absolute home run."
Well there you have it, the Xbox 360 is a resounding success and nothing can stop the technological terror.
Microsoft CEO: low on 360 ideas is "craziest thing I've ever heard"
07 October 2008 | By Simon Priest