PCs are gamed on more than any console the research group claims, but did stress that some groups are "more likely to use consoles than a PC to play video games."
Their data also shows that PlayStation 3 owners are more likely to own other next-gen consoles than their counterparts, and only 10% of PS2 owners have a PS3.
This all comes from NPD's Games Segmentation 2008 report, which includes data they gathered from January and February. Using that data they broke down the North American gaming populace, which stands at around 174 million, and found seven categories:
- Young Heavy Gamers: 22%
- Secondary Gamers: 20%
- Console Games: 17%
- Offline PC Gamers: 15%
- Online PC Gamers: 14%
- Avid PC Gamers: 9%
- Extreme Gamers: 3%
The "Console Gamers, Young Heavy Gamers and Extreme Gamers" groups were the ones "more likely to use consoles than a PC to play video games."
"Although Extreme Gamers are heavily involved with the industry, they represent a small portion of the potential market for any new game that comes to market," commented analyst Anita Frazier. According to NPD the 'extreme gamers' bought 24 titles on average during the three month period from November 07 to January 08.
"In order to promote continued growth, we must better understand all of the gaming segments."
Behind the methodology for NPD Group's research they state that the "following four key variables were used to create the gamer segments: ownership; usage; frequency; and purchased/received video games."
While these studies can show some pretty interesting stuff, for the most part they serve as fanboy bait to the community en masse.
NPD Group report PC played on more for games, for some at least
12 August 2008 | By Simon Priest