While the actual application of the new technology isn't quite ready for mainstream yet, the possibilities can't be dismissed. AMD had game devs pricking their ears.
'Cinema 2.0' can produce photo-realistic characters after capturing them in a globed room that's packed with high-def cameras. It can then render them real-time with effects.
AMD showed their captive audience of studio devs a "very human model, one that would put the efforts of Square Enix to shame, had all sorts of dynamic lighting applied to it," reports Joystiq.
Apparently the capture rate of the cameras is so fast it appears to the human eye that they're solid lights. Once a digital character has been processed the teams can then do pretty much what they want with them.
During the presentation Splash Damage, Crytek, Rebellion, Remedy and Blizzard were all touted as partners of AMD.
What exact impact this technology will have on either the movie or videogames industry is unclear, it's just too early to tell right now. One thing is certain - it's a huge step in a direction many want to see race on.