Speaking with Reuters, Will Wright has revealed that EA has ambitions for Spore beyond the traditional boundaries one might expect with a life creating sim.
Wright said they're "basically planting the seeds to spread Spore" to a greater audience base, presumably to capture the attention of non-gamers.
"With Spore, we're looking way outside the game space, such as TV, movies, etc," said Wright. EA has partnered with Hollywood's United Talent Agency to help them delve into the dream factory.
The Sims is already heading for a silver screen, with a MySims TV show in the works too. Is the end nigh?
"We're going to be much more intelligent about harvesting other market opportunities for Spore than we were with The Sims, which as big as it was in the game space, pretty much remains in the game space," he continued. What? No IKEA Spore Stuff?
"Longer term, I think the brand of Spore potentially has a wider net to cast than The Sims did," notes the creator of many things Sim.
He also feels strongly that more personalised gaming holds a huge chunk of the future for the videogames industry. User generated content lets us get more attached, more invested.
"The computer could observe each player and capture a lot of metrics, which could be used to change the game so that it becomes personalized for him -- his game becomes a reflection of who he is internally," he said.
"Computer gaming would be like having your own Spielberg, and his whole job in life would be to craft a personal entertainment experience just for you."