“Now that we have the weight of being the largest payer of royalties to the first-parties of any third-party company, I definitely see us as starting to influence hardware design, and they’re thinking about the evolution of the next generation of hardware,” said Kotick. He went on to mention that his vision for this next generation will allow Activision-Blizzard to capture “a lot of that part of the marketplace today that feature films, television or music (occupy)”.
More news on the Activision-Blizzard Analysts Day is coming.
Activision-Blizzard to influence the design of Next Generation consoles
16 September 2008 | By dtungsten