In a bid to remind everyone the PS3 offers more than just silly videogames, Sony have launched a campaign in the US to promote their Video Delivery Service.
Instead of a weird 'artistic' series of adverts leaving everyone feeling odd and out of place, they've taken a "classic guy vs. girl face-off" situation and injected "humour" they say.
"When the Video Delivery Service launched on July 15th, we broadened our content offering to include TV shows and movies to make the PS3 the total entertainment package," Kim Nguyen, PS3 Marketing Manager.
"With nearly 1000 full-length movies and 2700 TV episodes for download onto the PS3 or PSP, the Video Delivery Service brings you digital entertainment right into your living room (popcorn not included)."
"The TV spot uses humor to convey that the PS3 is not just a gaming machine but also a "movie downloading machine" when a guy tries to win over his skeptical girlfriend. You’ll have to watch the TV spot to find out how this classic guy vs. girl face-off plays out to see who wins in the end." See this Sony brand of hilarity for yourself below:
PS3 "not just a gaming machine" says SCEA, airs US ad to prove it
16 December 2008 | By Simon Priest