The Nintendo Wii is about games and nothing else. It’s an approach that Sony and Microsoft should take note of. Earlier today Sony came out with “The two key drivers of new growth are non-game content and services in tandem with enhanced network capability.” This stems from Sony’s aim to be “the leading global provider of networked consumer electronics” before the 2010 fiscal year is up (which is the end of March 2011 for you non-business types).
This follows the news that hardware costs have fallen and the fact that Sony is finally getting some decent titles out the door. To quote: “Sony also expects to achieve profitability in this segment in the fiscal year ending March 21, 2009, a significant year-on-year improvement due to hardware cost reductions and an enhanced line-up of software titles for Playstation 3.”
The market-monopoly with Blu-ray will hopefully allow Sony to increase the PS3 user base, as well as network their existing electronic ranges, like Bravia LCD TVs, the PSP and Walkman. A movie download service to rival Xbox Live will lead the charge. They’re hoping to expand the business in tougher markets like Russia, India, China and Brazil to increase the overall income of the corporation to two trillion yen.
Sony to Focus on "Non-Game Content" to Spur PS3 Growth
26 June 2008 | By AMADEUS