This summer will see the grand opening of Microsoft's digital distribution service on Xbox Live, where gamers can buy and download "full retail games on demand".
The service will go live with "about 30 titles" and the Xbox Live team will add new ones "every week." Mass Effect, Assassin's Creed, BioShock and DiRT are just some of the first.
"You'll see these priced just like retail," said Microsoft general manager Mark Whitten. The interface for this new on-demand service resembles that of the Xbox originals store. So far there's been no announcement of new upcoming releases joining in on the fun.
"We'll be launching this in August with a portfolio of about 30 titles. We'll be launching new titles every week." Good for those who can't be bothered to stroll to the shops I guess.
We'll have to wait and see what Microsoft's definition of 'just like retail' pricing actually means - hopefully they won't look to screw us over like most digital distribution outlets.