In North America Blu-ray players have sold over 10.7 million units in less than 3 years, with Sony's PS3 equating to 70% with over 7 million consoles shifted.
Analysts are optimistic and have revised their estimates for the media, and are especially pleased with the "emerging $200 to $300 pricing" for some models.
"Several of the research analyst participants admitted they have revised their hardware projections upward in light of Blu-ray´s pace. Analysts believe that the emerging $200 to $300 pricing for many Blu-ray players made them the perfect family gift this year," Video Business stated.
"With so many new models announced for this year at CES, that pace is unlikely to let up in 2009."
Now that the initial dust has settle with the defeat of the HD DVD and Blu-ray has had time to find its voice among retailers, the prices are starting to get more reasonable.