Boss Bobby Kotick has revealed that Activision Blizzard is hard at work trying to bring gamers upcoming titles for televisions without the need for consoles.
Having Guitar Hero streamed or somehow playable through the peripheral alone is something they're looking into for future releases. The publisher won't forsake consoles though.
"You should expect to see many of our products to be playable on the television independent of a console," Kotick told a San Francisco conference, reports . He referred to high-end televisions now supporting streams of 1080p, and full digital content.
"I think what the untethered Guitar Hero does is it maybe equals the playing field a little bit more and gives you leverage with first parties on downloadable content and the business model," he went on.
The big publishing giant won't be stopping console development anytime soon though, there's still profit to be reaped. "There's a lot more life left in the ones we have," said the boss.
Both OnLive and Gaikai are now beginning to beta their Cloud-platform networks, which could mark a serious turning point, or even evolution, in the videogames industry if successful.