Microsoft recently announced that all unlicensed third-party storage devices for Xbox 360 are to be banned. This starts when the November dash board update hits Xbox Live.
Third-party manufacturer Datel has said how "disappointed" they are that Microsoft has taken these steps to prevent customers "exercising their freedom of choice." Cue the violin.
"We are following this issue and awaiting the outcome like everyone else," Datel told .
"If the Major Nelson blog is to be taken at face value then we're disappointed to see that Microsoft are taking these steps to prevent customers from exercising their freedom of choice."
"Everyone is looking for ways to make their cash go further at the moment and we believe that Max Memory offers a good value, high capacity, alternative to the official Memory Unit."
Microsoft's concerned that 'cash going further' is cash not going to them, and the November Social update for Xbox 360 will remedy that executive headache.
Datel's Max Memory line for Xbox 360 offers 2GB of space and goes for around £22 in the UK, whereas Microsoft's own Memory Unit is tagged at £29.99 and is 512MB. How about a Max Memory card at 4GB for just £24.99? Surely Microsoft doesn't think us this stupid?