It seems Blizzard’s new mount for World of Warcraft, the ‘Celestial Steed’, is already set to make the company millions.
According to WOW.com, a seven-hour queue of 140,000 people had formed within three hours of the mount’s release last week. At $25 per mount, that’s already $3.5 million in the bank, and since this isn’t a limited edition item or anything, Blizzard stands to make much, much more.
That’s great and all, but seriously, £17 for a mount? In essence, an art asset whose only purpose in the game is to get you from A to B slightly faster. The fact that it’s not limited means that it has no special value either, it just looks nice.
Combined with Activision’s recent success with the also heavily priced Modern Warfare 2 map pack, we worry that a dangerous precedent is being set with regards to the pricing of DLC and game add-ons.
What do you think guys?
