It's to help them become a "key source" of Dragon Age II knowledge on behalf of BioWare and EA. The full game releases on Xbox 360, PS3 and PC.
Yes those lucky GameStop drones get it February 11th so they can "become a key source of knowledge for GameStop customers and BioWare fans." So either you befriend someone who works for the US retailer or wait until February 23rd - if you can.
Dragon Age II releases on Xbox 360, PS3 and PC March 11th in Europe. It's released DLC post-launch will bethe main character say BioWare.