"demo reels" of their titles internally to inspire.
It's to get everyone goose bumped about the company every so often, with the likes of Battlefield 3, Dragon Age 2, NFS and more reeled in December.
"EA sends around internal, confidential demo reels every so often, so that we all know what each arm of the company is up to, and it lets the devs strut their stuff to each other. Last one I saw was late Dec and it looked damn good," user 'The Antitype'.
"Battlefield 3, Dragon Age 2, NFS, Star Wars: The Old Republic, Bulletstorm and a few others were all in the same reel," they continued.
"I don't know the reason they show it to us. I imagine it has to do with team-building, make everybody in the company feel invested in the future and proud of the content the company is putting out." No bean spill though as everyone is under an NDA.
"They don't show anything that people couldn't already infer. Only marketing people working on the franchise/game and actual devs get access to that stuff."
"Anything I saw about BF3 or ME3 could be inferred by fans of the franchise. I saw that BF3 had guns, explosions, vehicles, large maps and was played from the first person perspective. I got a few flashes of the HUD, but have no idea about how they're evolving the game's play mechanics." 2011 is an exciting year for games, much like last year.