"probably didn't receive" the right amount of "nurturing and care" to keep going.
There were other elements that "didn't make it conducive" to the rise of digital. Consumers "still have a lot of love" for Guitar Hero - lessons must be applied.
The Activision CFO was speaking at the Citi 2011 Conference held in New York City. "Guitar Hero probably didn't receive the amount of nurturing and care that it needed to maintain that position," he said. "And I think there were a number of good lessons to be learned."
"There were a number of elements to the franchise, as well as our relationship with the providers of the music, that didn't make it conducive to make the digital transition." Guitar Hero was a peripheral-heavy series which inspired the rise of others.
Activision was blamed for the downfall of the once beloved genre of videogame for oversaturation of the market with Guitar Hero releases. They claim the IP isn't dead but 'sleeping'. The original developer moved on and created Rock Band for EA.
"If we come back, and when we come back, with a reinvented Guitar Hero experience, I think all of that will have to be taken into account," added Thomas Tippl. "Clearly, consumers still have a lot of love for the brand." Were, or are you a fan of Guitar Hero?