According to CliffyB, ”I can tell you this is the longest and thickest campaign Epic has ever produced. Gears 1 and 2 were roughly about eight or nine hours for the average person, it’s at least a few hours more than that. It’s thick - and it’s not just copy and paste level design. There’s all this unique combat, all these story elements; there’s a lot of stuff going on. It’s quite a journey.”
Gears of War 3 is due to be released September 20, 2011, along with a newly announced Gears of War 3 Limited Edition bundle including two controllers and a 320 GB specially modded Xbox 360.