Speaking with Strategy Informer, the Lead Designer was musing on how hard it was to break into the AAA RPG genre in today's market, and what needs to be done to make your mark.
"I think the greatest game in any franchise is always the first, because you do far more than you ought to," he said.
"The first rule of game design is "Don't do too much", but then the first time you always do too much. And you're taking a chance of killing everyone in the company, taking a chance of killing your budget, it's terribly risky... but it's what you have to do."
"You have to set a bar for yourself for the future... and I think we've set ourselves a very challenging bar."
Kingdoms of Amalur: Reckoning is an action-RPG being developed by BigHugeGames and 38 Studios, and is being published by EA. It's due out in Q1 2012.
You can read the rest of the interview.