Call of Duty: Modern Warfare 3 passed the $1 billion sales plateau on the 8th November 2011. The publisher was pleased to note that the mark was achieved in just 16 days, beating out James Cameron's blockbuster 3D film Avatar's mark of 17 days.
Activision also pointed out that the motion picture industry as a whole is down from last year by 4%, while the press release gloated, "Call of Duty is now amongst that rarified group of sustained franchises like "Star Wars", "Harry Potter", "Lord of the Rings" and the National Football League (NFL) that attract or engage tens of millions of people every year or every new release." The publisher then stated over six million people have registered to Call of Duty: Elite, with over a million signing up for a premium subscription, noting it took Netflix, Hulu Plus, Sirius XM and Xbox LIVE a year before each of those services reached one million paid subscribers.
Finally, Activision CEO Eric Hirshberg beamed, "Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty. And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite. We are committed to helping everyone connect, compete and improve their game, Call of Duty style."
Call of Duty: Modern Warfare 3 was released on the 8th November, 2011 on multiple platforms and sold $775M worth of units in a mere .