Total War PC strategy series, doesn't need to be defined like that.
"There are two very separate personalities within the studio," he said, when asked whether or not their new game would be a strategy title or not.
"Total War is the backbone of everything that we do. Fantastic team to work with, very deep... you've got people there who've been around through all of that franchise. Mike made a great analogy earlier in that they are the Radio 4 of the studio, and the Radio 1, the more populist, are the console team."
Creative Assembly have always had a console team - Viking: Battle for Asgard and Spartan: Total Warrior were both made at Creative Assembly's UK office. The company even started out doing console ports for EA sports games, but lately their main 'bread and butter' has been the Total War franchise.
"Even though we move people around and learn stuff... they are very different. We don't have to be a strategy-only studio."
No further details regarding this new game have been given. You can read the rest of the interview.