UK marketing director Lee Kirton admitted to VG247 in an interview that while sales were not good, the IP is ripe for “exploring” other “opportunities”.
“Enslaved is still a title we focus on yes,” said Kirton. “Its sales are actually good long term, but were they to the level that we wanted in the beginning? Unfortunately not, and we understand some of the issues that may have caused this.
“However, it’s a great game, with great visuals and great British talent behind it. We are exploring new opportunities with Enslaved of course. As a videogame developer and publisher we have learned a lot, and this industry continues to on a regular basis, and yes there would have been some things that would have been done different. ”
“Ultimately what we did was put a lot of love behind something that we truly respected. We built a great amount of awareness around the title, we created a ‘word of mouth’ buzz, it got great reviews, got picked all across the national press, lifestyle media, got some great nominations for many awards and Namco Bandai is mentioned as a publishing hero.”
Part of the blame of poor sales were attributed to the game’s demo, and Kirton insisted, ”The demo was such a small part of the overall experience that I think those that enjoy superb games such as Heavy Rain, LA Noir and Uncharted should give it a go.”
