Disney is turning away from traditional retail and embracing digital-only releases to snip costs. Their latest big action game Tron: Evolution flopped.
When Disney acquired Playdom, the third largest social gaming studio, it wasn't just to expand into the digital market but in fact securing their videogames future. "As part of setting a strategic direction for future success in the digital media space, the Disney Interactive Media Group today began a restructuring process," said Disney .
Not too long ago Disney announced the sudden cancellation of 'Pirates of the Caribbean: Armada of the Damned' in which millions were invested. It was a third-person action game with a lot of freedom given to the player to become a pirate.
Propaganda Games was developing the project but was then downsized before being closed entirely. The developer also made Tron: Evolution which failed commercially. Disney is now looking to only produce digital content as they leave retail behind.
Disney's new "strategic direction" is as a digital-only publisher
25 January 2011 | By Simon Priest