Sony: 3D isn't right for handhelds

In an interview with Eurogamer, Sony Europe CEO Andrew House sung praises of 3D – provided it was in the home centered around the teleivision. As a shared experience.

According to House, “We view 3D as having the greatest potential, in the near term, in what I would call a dedicated entertainment environment. And that’s in the home, around the television, and where it’s a shared experience. I think that’s really important. We struggle a little bit to see how that 3D, shared experience translates to portable devices as they currently stand.”

Please note that to “share” the experience, you have to buy a $1100 3D television (minimum price) and $120 glasses for each person who wants to watch in 3D without the migraines you get from not having them on.

House claimed they considered bringing stereoscopic 3D to the NGP but decided not to because the device already had a “revolutionary” interface – namely, the touch screen.

He went on to urge people to buy those lovely Bravia LCD TVs: “SCE will continue to play an important role within Sony group by promoting 3D in tandem with Sony Corporation’s 3D compatible BRAVIA LCD TVs to deliver the sublime 3D entertainment in the living room and without having to go to the cinema. We will continue our effort to provide users with true 3D entertainment experience that only Sony can deliver.”

That only Sony can deliver?

Translation: Nintendo and Sharp are partnered with their touch screen 3D tech and we couldn’t find an alternative way to bring handheld 3D that didn’t remind people of the Virtual Boy.

This reeks of the entire rumble/SIXAXIS fiasco, especially if the NGP is $300-$350 as analysts are predicting.