The business was left reeling after the Great East Japan Earthquake which "devastated" their supply chains, with electrical blackouts plaguing the business long after.
Revenue came at ¥152.6 billion ($1.94bn/£1.21bn) and net profit dropped to ¥3.9 billion ($49.7bn/£31bn). SEGA Sammy's pachislot and pachinko machine business has struggled with supplies.
SEGA's games division meanwhile achieved revenues of ¥33.8 billion ($431.8m/£269.6m), which is a 13.1 percent year-on-year drop. They've reported an operating loss of ¥6 billion ($76.6m/£47.8m), which rose from last year's ¥1.3 billion of the same period. SEGA sold 4.8 million videogame copies worldwide for the six months ending September 30th.
1.65 million sold in North America, 2.12 million in European and 1.06 million in Japan. The financial reported stated this was "below the performance level" of the same period last year. SEGA needs something exciting to sell.
"In the home video game industry, demand was generally weak in the US and European markets due to the headwinds such as sluggish personal consumption," they said. "The Group needs to adapt to a changing business environment in which the demand for new content geared toward social networking services and smartphones Is expanding."
Can Sonic Generations help perk up those SEGA quarterly accounts? Sonic Generations releases on Xbox 360, PS3 and PC tomorrow, November 1st. It combines modern and classic Sonic as they fight to fix the time stream.
SEGA Sammy revenue and profits plummet
31 October 2011 | By Simon Priest
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- Sonic Generations