£812 million has already been pulled in by retail sales in the most arduous year yet for the sector, and it's a figure expected to dramatically rise in the next 8 weeks. UK F2P worth £266.1m by 2015.
That would see a rise of 22.9 percent over three years in the British free-to-play market, says SuperData, although this is a much slower growth rate than the rest of the world.
By 2015 the global F2P market will have risen from today's £9.3 billion to £14.23 billion - an increase of 53.5 percent. The firm also revealed the average social spending of UK gamers in August was £11.25p for social games and £11.64p for free-to-play MMOs. It's likely Guild Wars 2 was the cause behind September's rise to £12.15p.