It's always difficult to keep a huge franchise fresh. With Gears of War: Judgment not too far away, the development team are looking to ensure players will feel a sense of rejuvenation in the game.
"So we started talking and they had some ideas that we thought that were kind of interesting, and so the campaign is a very different type of campaign," said Fergusson.
"It's not the sort of cinematic, heavily scripted campaign - they have something called a Smart Spawn System that we call S3, that'll change the game every time you play it.
"So if you die and reload, it'll actually have guys who spawn differently - different types of guys in different locations - and it'll watch where you're going and respond and change it around. It's a lot more about the action than scripted cinematics.
Fergusson continued by discussing the idea of 'sweaty palms'. If you're not sweating when playing the game, it isn't good enough.
"One of our design principles was the idea of sweaty palms; when you play you've got to have sweaty palms or we're not doing it right. So far in all of our playtests we've all got sweaty palms so that's good!"
Gears of War: Judgment is set to be released on March 13th 2012.