UFC Undisputed 3, failed to break even, despite selling 2M units worldwide.
UFC Undisputed 3 was the third best-selling game in the US last February, and at the time, THQ claimed that it was selling better than expected. However, both 3 and the previous edition, UFC Undisputed 2010, failed to make a profit.
THQ will now be concentrating on breaking even on a title-by-title bases, starting with South Park: The Stick of Truth, which will be seeing a March 2013 release. The game reportedly has a low break-even point of 2M units.
The publisher is also looking to break into the free-to-play market as well, focusing on PC and the next-gen consoles.
Report: THQ sold UFC license because latest game failed to break even, focusing on low cost AAA games
10 June 2012 | By JonahFalcon