Mass Effect 3's preorder sales are well ahead of Mass Effect 2's pace, which would seem to indicate that a massive blockbuster is on their hands. This will also be the first time that the series has been released on all three platforms on the same day.
According to EA UK product manager Will Graham in an interview, “Currently our pre-orders have broken the targets set, we are well ahead of where we were at the same point with Mass Effect 2 and we have all of the platforms aligned for launch, which is a first for the Mass Effect franchise."
Mass Effect 2 moved 2.67M units on the Xbox 360, while the PlayStation 3 version sold 930K and the PC version sold 220K. It must be noted that the PC sales are only represented by retail sales, and not digital distribution.
Electronic Arts will also be helping the hype along with its own "triple-A" ad campaign, with "TV, cinema, online, print and outdoor activity."
"(This) will help capture the mainstream audience. For the core Mass Effect fan, we’ve been building on the immersive nature of the game with a host of trailers, social media activity and fan site activation,” stated Graham.
Mass Effect 3 will be released on the 6th March in North America and the 9th in Europe, for PC, Xbox 360 and PlayStation 3.