"scary, but it's exhilarating."
The studio "don't want to be known" as being all about LittleBigPlanet, which is why they're pushing the boundaries of gaming science to the heights of crazy professor. Millions are spent on R&D.
For the 12 months leading to March 2011, Sony's Media Molecule studio spent an £4.1 million on research & development. The project is being kept secretive.
"An interesting thing about Media Molecule is that we actually enjoy tearing everything up and doing something we couldn't have imagined doing before," studio co-founder and technical director Alex Evans told Edge.
"That's the positive of all this. As a studio, we want to keep everything fresh. We don't want to be known as just the LittleBigPlanet studio, much as we love that. I think of Media Molecule more as creative gaming."
"For Tearaway, we've imagined creative gaming within a much more gamey game. For the R&D project, it's creative gaming; go back to those two words and completely reimagine how people can create. It's scary, but it's exhilarating."
Media Molecule is also currently developing Tearaway, which is a papercraft-inspired adventure for PS Vita.