Maybe they're a little worried Brits will be put off from bludgeoning Red Coats. It's Ubisoft's most lavish marketing budget in history, which spans 3 months and includes a heavy TV ad run.
This generous marketing war chest rivals FIFA and Call of Duty in scope. Starting in October Ubisoft will flood TV channels in the UK with ads targeting males 18 to 34.
There'll also be extensive online ad campaign takeovers as well as London Underground billboard space taken up with Assassin's Creed 3 take on the American Revolution. “Assassin’s Creed III is the culmination of three years’ hard work from a team which is at the top of its game,” said senior brand manager Matt Benson.
“Our spend is in excess of £4m across marketing and trade activity, which is the largest amount we have ever committed for an Assassin’s Creed campaign.” Ubisoft are also closely working with Sony to better promote PlayStation Vita spin-off Assassin’s Creed III: Liberation, which is due to release this Christmas.
Assassin's Creed 3 releases on Xbox 360 and PS3 in late October, on PC in late November.