Gearbox Software and 2K Games have announced a new promotion for Borderlands 2 which will give away $100K worth of prizes, as players will be doing an in-game scavenger hunt and in-game tasks to unlock special features.
The promotion begins on the 11th October as players will find weird and strange weapons dropping at specific places. Gearbox will then announce daily goals using the special guns, like killing a specific type of creature with it. The developer promises that if enough players accomplish each goal, they'll unlock a "uniquely super-awesome gun" by the end of the week.
The daily targets will go on for a month, ending on the 7th November. Players who managed to complete all of the daily missions will get a chance to win $50K. The contest is only good for US players, but the unlocks are available worldwide.