"New NBA Concept" according to a simple survey. EA Canada was the studio behind their NBA series for years.
NBA Elite 11 was cancelled however, and then revived as NBA Live 13 down in Florida with EA Tiburon. It would seem EA Canada is itching to get their ball back on the court.
Question 8 of the survey asks what kind of "NBA 2K gamer" are you? Apparently there's 'hardcore' and then there's 'extreme'. NBA Jam came from EA Canada in 2010.
They later published NBA Jam: On Fire Edition in 2011. EA Sports need brave NBA-loving Vancouverites.