Rift, EVE Online and World of Warcraft were three of the major MMOs to stick with a subscription model, and the former will be adopting a free-to-play structure on the 12th June, Trion Worlds has announced. According to the studio, gamers "will be able to experience the entire game world; every dungeon, every zone, and every level and get full access to all current and future game updates."
As with most gamers, subscriptions will be "optional". Players who go free-to-play will have an expanded in-game store "where a variety of services--mounts, boosts, wardrobe items, and more--will be available for purchase." Subscribers will have a "Patron" membership level, granting unspecified "benefits and bonuses".
To celebrate the transition, the major 2.3 content update "Empyreal Assault" will add a whole new zone, world event, chronicle and other content.