2K Games is sparing no expense on marketing BioShock Infinite, according to the New York Times interview with Irrational's Randy Levine. In fact, it's spending $100M to market the game; the game's actual development was $100M as well.
According to Levine, the price of games these days as well as the stiff competition require massive spending, often with studios employing over 200 people to make a supremely polished product. "It's getting harder to ask someone to spend $60 on something that's merely a good effort," Levine stated.
Levine's studio worked on the original BioShock. BioShock Infinite is due to be released on the 26th March 2013 for PC, Xbox 360 and PlayStation 3.
Levine: BioShock Infinite cost $100M to develop, and $100M to market
22 March 2013 | By JonahFalcon