The Digital Deluxe is lowered to $70 / £49.99. They decided to permanently lower the price to lure in more players as ArenaNet keeps releasing new episodic content.
Guild Wars 2 is a free-to-play MMO, much like its predecessor, so once you cover the entry fee of buying the game it's yours to enjoy with no monthly stings.
"This is a really exciting time as the game is receiving episodic content updates at a very rapid pace, making Guild Wars 2 extremely accessible for players looking to invite their friends into the game or jumping in themselves for the first time," said the press release. The new lower price point is available on the official .
The latest new content to Guild Wars 2 has been.