Frankly, even without this tragedy, the stunt in mind was of questionable taste. Capcom UK was going to have a "blood swimming pool" in London to mark Resident Evil Revelations launch.
One of the attackers was caught on film with bloodied hands shortly after murdering the young man, attempting to explain his actions to horrified onlookers before police responded.
Naturally these events have gotten a huge draw of media attention and Capcom has decided against opening the first ever swimming pool made of blood. "In light of yesterday's sad events we're cancelling our Revelations pool event," said Capcom UK this morning. "Thank you for your understanding."
They planned a small zombie-themed spectacle which would have involved floats in the shape of human torsos in an open-air 16ft by 32ft blood swimming pool with brains and intestines as markers for lanes near Hackney Wick Station. Zombie lifeguards were said to be on duty with a 'freshly killed corpse' as a diving board.
The 'blood' was a made up of non-staining colorants specifically selected for the event.
Remember that whole wanting to dispel games as advocating delight in extreme and gratuitous violence? What the hell Capcom!? This is right up there with Deep Silver's hideous bloodied torso they had planned to include with Dead Island: Riptide's Collector's Edition. What is wrong with these PR departments when it comes to zombie games? Wow.
Resident Evil: Revelations is a HD port of the original released in early 2012 on Nintendo 3DS.
Capcom scraps 'blood pool' PR stunt in UK following Woolwich murder
23 May 2013 | By Simon Priest