Activision-Blizzard has revealed in their latest financial statement that the paid subscribership of their premiere MMO World of Warcraft has dropped in the past quarter to 7.7M players.
The report states, "Blizzard Entertainment’s World of Warcraft remained the world’s #1 subscription-based MMORPG, ending the quarter with approximately 7.7 million subscribers."
It's startling because the MMO had lost 1.3M subscribers before that to drop to 8M subscribers, which indicates that the trend is falling. To combat that, Blizzard will be starting an in-game store.
At one point, World of Warcraft peaked at 14M paid subscribers. Two competing MMOs will be hitting the market soon - The Elder Scrolls Online and WildStar. Let's see what happens to the market when they debut.