It was quite baffling to suddenly hear EA had decided to can Tiberium, the only trouble it seem to be suffering was extended delays.
EA big cheese John Riccitiello has said the company won't shy away from chucking a project in the bin if that's the best course to take.
"When something's not meeting expectations... you can course correct by giving it more time, more money, changing the concept or killing the game," Riccitiello told .
Apparently this serves as "a perfect example of EA investing in quality," he says.
"It’s a perverse notion – beyond perverse, bizarre, upside down, illogical, stupid to state that we’ve killed a project that wasn’t going to yield what we thought wasn't a high enough quality product as indicative of problems."
Many anonymous insiders laid the blame not on quality but on the interference of management, and that basically there are too many executives milling around and fiddling with what they shouldn't.
"EA will kill a game or two a year. Forever," stated Riccitiello.
One analyst has said that this shows a continued "lack of management execution and/or product quality, damages new management's credibility and dampens our excitement for the company's shares." Oh dear, time to readjust that 401k again.