Complacency isn't welcome over at publisher Sega, and one way they plan to keep things fresh is thinking of ways to launch more "mature, more adult content" on Nintendo Wii.
Sega UK's John Clark says they're "prepared to have a go" at innovation, and they point to Platinum Games' MadWorld for Wii; a "fantastic, innovative, original" game. More new IP.
"We're prepared to have a go and try to be innovative, and we want to crack core gaming," managing director John Clark of Sega UK told . "We've spent a lot of time thinking there must be a way to release mature, more adult content on the Wii format."
"House of the Dead performed really well. Was that because it was mature or because it was an arcade title? You might lean towards the SEGA IP and the affiliation with Nintendo, but we matured that up by bringing out House of the Dead Overkill, and made it more of a core game."
"At the same time we entered into an exciting partnership with Platinum Games, the first result of which was MadWorld - a fantastic, innovative, original game, no doubt about it."
Thanks to success with the game, all that harvested revenue from sales has been invested back into "high quality, new IP" already, and they'll repeat this pattern again in the future.
"You can look at quality thresholds and the proven track records of Sonic and Total War and Football Manager, but the industry we're in demands creativity and innovation. There has to be inspiration from the development level as well as the publishing level. There has to be balance."
Next year Sega unveiled plans to finally answer the prayers of Sonic fans as they announced a traditional arcade style game was to be released, bringing us the 2D-based Sonic we all love. Check out the teaser trailer below, and try not to have a fit of uber nostalgia.