Microsoft has affirmed that no price point changes will be made to Xbox 360 with the big drop of the British Pound Sterling against the Euro.
UK consumers are paying cheaper prices than our mainland Euro brethren right now. Consumers are flocking to the platform says Chris Lewis, "beyond our own expectation".
"...it's very hard to plan too far ahead as regards foreign exchange rate fluctuations," said Microsoft's Chris Lewis, corporate VP for the Interactive Entertainment Business.
"Sterling right now is in a different place right now versus the Euro and the Dollar, and the Yen - so that which you allude to, you'd start to expect to see some the Sterling-based business hemorrhage out of the UK."
While many may think that European gamers would import legions of Xbox 360 consoles to take advantage, Lewis notes there's very little market data showing that.
"Actually we're not seeing that much of it - we have a look at it a couple of weeks ago along those lines, trying to match our sell-in with our sell-through to see if there's a disparity there that might imply that stock is going elsewhere. We're not really seeing a lot of it at the moment - but that's not to say it won't start to happen."
"Do we then get into a flurry of price changes? No, I think we remain structured about it and we don't try and predict too far ahead what we think currencies will do."
"I think we're in a fine place as regards our price points anyway now, and I think the consumers are testament to that - they are flooding to the platform in a way that is even beyond our own expectation levels to be honest - which is great."