He speaks of piracy, used game sales and new consumers getting confused by all the hardware. Cloud "helps on so many levels".
"People confuse a one console future as a monopoly and that's completely wrong," said Dyack in an interview with . "The idea is it would be an open standardised format where anyone could manufacture."
And now it's time for the grandma example. "If a grandmother goes into a store and wants a specific game for her grandson, she has to figure out the console, the ratings system, and all these barriers that have been artificially created."
"People think that's normal because that's all we've ever had. This is a win for everyone." Providing this 'everyone' has a decent broadband connection to use Cloud.
"In some ways it's the absolute elimination of any hardware as far as the consumer is concerned, because the hardware is the cloud," he continued.
"It helps on so many levels because it resolves the piracy issue, which is a massive problem today, and the used games issue, because you buy something and it's yours forever – it resides on the cloud. These are wins for the consumers and wins for the game developers."
"The great thing about cloud computing and non-linear media is you can protect them on the cloud because it requires two-way input. You can't pirate something you don't have and I think it's the future of our industry."
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Dyack: Cloud gaming platform spells "win" for all, fixes piracy issue
17 December 2009 | By Simon Priest