Yes Epic needed to shout the slogan ”bigger, better and more badass” so we consumers could hear what they had to offer over everyone else.
Bleszinski says this is the ”most polished Gears game we’ve ever produced” and they are ”trying not to be as catchy with it this time”, reports Eurogamer.
The Epic design director comments that videogame PR has ”gotten completely out of hand, where you have to have a Twitter to tease in a teaser trailer to tease in the launch trailer to tease in the announcement press release.”
It’s a ”necessary” evil to ”announce things multiple times to make things stick”, what with everyone else trying to cram their PR into our heads for their big triple-A.
Bleszinski also touched on his most recent criticism of the gaming press, saying some have raised a culture so ”certain websites like to grab any sort of quote that they can and put it up in a very, very large font and let the flame war ensue in the comments.”
”I’m just pushing back against the complete misquotes and the fabrications,” he explained, conceding that game PR and marketing did something very similar.
Gears of War 3 ”is going to be the best looking, most fun, most feature rich - and, most importantly - most polished Gears game we’ve ever produced. With Gears 2 we raised the bar but everyone caught up and we’re like, okay, we’ve got to hit back twice as hard.”
”If Gears of War 3 comes out and does extremely well we would most certainly consider another game,” he said. ”But what that would be would remain to be seen.”
Gears of War 3 releases exclusively on Xbox 360 April, 2011. Are you looking forward to kicking more Locust square in the tail, videogamer?