"tone down" any of his ideas they say, they want "exposure" for it.
EA will "Westernise the sales and marketing" but not the game itself to give it the "best opportunity to sell" truck loads. It's for Xbox 360 and PS3.
Very little is known about Suda51's next horror project. Grasshopper Manufacture is working with Resident Evil creator Shinji Mikami for this upcoming game and will reveal at this year's Tokyo Game Show. "We've allowed him the opportunity to fully explore his creativity," said EA Partners boss David DeMartini.
"The key thing is not for us to tone down Suda or try and Westernise Suda, but to try and make sure the game gets broad enough exposure that more people appreciate it."
"No More Heroes, his other games, they're all critically acclaimed, but it's like a boutique movie where it's highly acclaimed but it doesn't get into all the theatres so not everybody gets a chance to see it," he continued.
"Obviously with EA's publishing and sales team, we're going to have this game in all theatres. It's going to be in all the retail outlets. People are going to get an opportunity to finally listen to what you guys have been writing about Suda for a long time."
"These games are great. They're overlooked a little bit. The non-Western or European wrapper these games typically have; get through the game and you'll really see the magic that's in there. That's what we're shooting for here."
"We didn't try and Westernise his ideas. We let him explore his ideas fully. Now we're going to Westernise the sales and marketing approach so it gets out there and is known by as many people as possible, to give him the best opportunity to sell to a ton of people."
Suda51 recently revealed a 2D side scrolling shooter called Sine Mora. It may not appear at the Tokyo Game Show though. This upcoming horror game will be releasing on Xbox 360 and PS3.