They're not printing "huge money" from each sale yet but now at least they "aren't bleeding" out on the corporate rug. Trying to "catch up" production.
"This year is the first time that we are able to cover the cost of the PlayStation 3," Yoshida-san told . "We aren't making huge money from hardware, but we aren't bleeding like we used to." Thanks to , PSN might not be such a fiscal black hole too.
In May the corporate giant starting shipping off new PS3 consoles with much smaller and far more cost effective graphics chips. Right now the problem is meeting retail demand for the PS3 console which has seen a major surge among consumers.
"When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand," he explained. "At the moment, we are trying to catch up our production." That means Sony want to enjoy profit a while longer.
"We have lots of great games coming out and innovations with Move and 3DTV, so we don't believe this is the time for us to think about a price drop," he said. While price drops may be out they might think about some great bundle deals instead, like the recently unveiled one with Sports Champion, PlayStation Move and PlayStation Eye for $399.
2010 "first year" Sony covers PS3 costs, "aren't bleeding" so much
29 June 2010 | By Simon Priest