Among the line-up is FIFA 12, Need for Speed: The Run, Battlefield 3 and Mass Effect 3. GAMEfest boasts fans can play the "most anticipated titles".
The consumer event is being held at the Birmingham NEC this September from the 17th to the 18th. To buy tickets you must be a registered GAME reward card owner, which you can sign up for on the UK retailer’s website - bloody fine print, eh?
It's £10 for anyone over the age of 12 or £5 for under. Publisher EA is just one of many houses attempting to seduce us poor consumers at GAMEfest as they're joined by Sony, THQ, Bethesda, SEGA, Nintendo, Activision, Disney and Microsoft.
Gears of War 3 will be showcased by Microsoft, who ranks as a gold sponsor of the event. "We are really proud of our line-up this year and can't wait to show off our titles at GAMEfest and hear what our fans think of the gameplay," said EA's Keith Ramsdale.
"We know that our customers will want to get hands on with these great titles - much has been seen of them in recent weeks but this will be a chance for people to really experience how great they are and pre-order them at the show," said GAME's Anna-Marie Mason.
Will you be making a trip to the Birmingham NEC in the UK? Go on, it means more money for a high street retailer - what could you have against that fellow capitalist? Visit the official GAMEfest website for more information.
