"We've got to get over the whole perception thing. It's not an industry that supplies stars for red carpets and photo shoots. No-one wants to see a photograph of Master Chief on his holidays." said O'Briain speaking to . "Gaming's influence on culture is more profound than whatever the latest Heat magazine-approved television show is".
O'Briain will be hosting this year's BAFTAs, and was in London today to help promote the full line-up of nominations, which werethis morning.
Does the games industry really need mainstream support? What are your thoughts on this?