Sony senior director of global business strategy and development So Saida is stating that the massive PlayStation Network outage in April, in which hackers stole consumer information from users, has had one silver lining. Saida told TechRadar in an interview that Sony learned how to improve the service.
In the interview, Saida related, ”Our outage has woken up our dormant customers, we have improved the platform, the content, how you can access your content.”
The new redesigned PSN which debuted after Sony sent out a “Welcome Back” package to woo players back has been more profitable than the old PSN.
”We have increased the revenue of games by 14 percent. We have acquired 800,000 active users for Music Unlimited, five percent revenue for Video Unlimited and we now have three million accounts for this service.” said Saida.
”We created the welcome back package, which is one of the reasons for the upsurge in activity on the site,” he added. The “Welcome Back” package included four free games each for the PlayStation 3 and PlayStation Portable, a free one month trial of PSN Plus (or a free two months for existing PSN Plus subscribers), and free Qriocity for a month (which has since been shuttered and rebranded as Sony Entertainment Network.)
Has PlayStation Network appreciably improved for you? Let us know.
