The rise of digital provides ”many opportunities to broaden our audience” said TWC’s Bob Weinstein. They gave no hints to what IP is getting worked over first.
”The video game marketplace is changing at such a rapid rate,” said TWC co-chairman Bob Weinstein. ”With all of the digital platforms, there are so many opportunities to broaden our audience with compelling, high quality, cost-efficient, videogame entertainment.”
Miramix Films was created in 1979 by the Weinstein brothers. The most recent film releases from the film making duo include The King’s Speech and Nine. They joined up with Adam Boyes’ Beefy Media for strategic consultancy.
”The Weinstein Company is an incredible entertainment company, and I share their vision for creating very high quality content for the marketplace. We plan to combine our extensive video game developer relationships with the impressive catalogue of properties to create and produce content made by gamers for gamers,” said Boyes.
Let’s hope the movies are done justice and not just prostituted for some quick cash. Fancy seeing a million more Scream instalments but in videogame form? Sure you do.
