"fantastic start on sales and quality", with 10 million units already shipped to retailers.
Despite having that huge number of stock worldwide they're "already receiving reorders." More than 8,400 US stores "opened early to sell the game."
"We shipped 10 million units to retail and we are already receiving reorders. The data is still early but sell-through is strong," said CEO John Riccitiello during an earnings call. The launch hasn't been entirely smooth however as the Xbox 360 servers were overloaded.
Also EA's Origin service lost its ability to authenticate product codes, which left PC gamers unable to verify and play their copies of Battlefield 3.
"... The results have been tremendous, thanks to the superb quality of the title produced by our DICE Studio in Stockholm, and the world-class marketing executed by our teams globally," continued Riccitiello.
"Our marketing made adept use of YouTube where 13 million people have viewed our trailers and on Facebook where we have 2.1 million fans. Battlefield 3 PR was everywhere, and on launch date, in North America alone, more than 8,400 stores opened early to sell the game. We couldn't be happier with the launch of Battlefield 3."
Battlefield 3 releases on Xbox 360, PS3 and PC today in Europe.