In fact he called the traditional retail model ”exploitative” recently for ‘barring the gate to content’, when games should let us explore what they offer first.
”bfplay4free launches this week and it’s time for me to leave EA,” twittered Cousins. ”Very proud of what I’ve achieved…” Battlefield Play4Free is EA’s biggest project in the free-to-play market yet. They boast it’s graphics and features on par with top notch titles.
”I can’t think of anything more exploitative than gating all of your content behind having to pay someone $60. That’s a really harsh business model if you think about it objectively,” said the now former EA executive earlier in the month.
”What we do is enable everyone to play the game, and figure out if they like it,” he added. ”If they don’t like it they can walk away and they don’t lose anything.” Do you enjoy free-to-play? Battlefield Play4Free releases very soon and is supported by micro-transactions.
